Vision
A world where children experience fulfilling childhoods.
Mission
To promote importance of psychological well-being of children through parent-child and philanthropic activities.
Slogan
"A Fulfilling Childhood Starts with Giving"
Goals
- PROMOTE the importance of healthy parent-child relationships
- INCREASE psychological well-being of children using the arts (e.g. art, music, drama and story-telling)
- HELP children improve their inter-personal and intra-personal skills
- INSPIRE volunteerism and philanthropy among children
- ENCOURAGE children to become lifelong learners